苹果App Store盈利模式调整 未来可投放广告

Apple said it was revamping its App Store with a new revenue-sharing model for app developers and, for the first time, search-related advertising.苹果公司日前宣告，App Store将为应用于开发者引进新的收益分为机制，并将首次容许开发者在该平台上公布广告。The move comes with Apple seeking to boost its revenue from services amid what appears to be a plateauing of sales of iPhones and a slowdown in the tablet market.鉴于如今iPhone供不应求、平板电脑市场后继力弱，苹果App Store引进广告的措施目的减少其服务收入。In a significant shift in its revenue model, Apple said it would reduce its share to 15 percent from 30 percent for auto-renewed paid apps after the first year. While Apple will be cutting its longstanding share of 30 percent, the move appears to encourage developers to introduce paid models with the new auto-renew feature.苹果对原先盈利模式作出了根本性调整。

开发者在公布自动更新的应用于版本后，苹果公司在第二年不会将提取的收益分为从30%上调到15%。苹果仍然以来都将收益分为以定在30%，此次上调将希望开发者在收费应用于中引进自动更新的功能。Apps in all App Store categories will soon be eligible to offer auto-renewable subscriptions, said a statement on the App Store website. Developers will also receive more revenue for qualifying subscriptions after one year, have greater pricing flexibility, and more.苹果公司在App Store的官网上发表声明称之为：“App Store中的全部应用于将引迅速出有自动更新的版本。开发者在获取自动更新版本的一年后不会取得更好的收益，更加灵活性的定价权和除此之外的许多益处。

”Apple also said it would allow app makers to place search-related ads on the App Store, another move that could drive more revenue for the California tech giant.此外，苹果方面还回应，将容许应用于商在App Store上公布广告，如此将为苹果带给更好的收益。The new feature to be introduced this year on the US App Store is an easy way for you to promote your app directly, according to the website, helping customers discover or reengage with your app, while respecting their privacy.根据App Store官网所讲解的，这项今年引进的新功能会令开发商“推展产品更加便捷，在不侵害消费者隐私的前提下协助他们找到并加装用于这些应用于。”An ad will only be shown if it is relevant to the search query, Apple added. You pay only when a user taps on your ad, and our auction system ensures you will always pay a fair market price.苹果方面补足说：“系统只不会表明与搜寻结果涉及的广告。

只有用户页面了广告，公司才不会向开发者缴纳费用，而公司的竞价系统不会保证开发者缴纳的广告费不多达市场价格。

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